My View on the Ad Done by Celebrity
Turning on the TV, we can see numerous advertisements done by thecelebrities including the film stars, singers and so on. Some people believe itis worth the efforts because they think what the stars have said in the ads aretrue and convincing while some other people worry that the information in theads may be misleading to the consumers. So far as I am concerned, theadvertisements done by the celebrities should be limited.
打開電視,我們可以看到大量由名人,包括電影明星、歌手等等代言的廣告。有的人認為這是值得努力的,因為他們認為明星們在廣告中所說的是正確切有說服力的,而其他人擔心廣告中的信息可能會誤導(dǎo)消費者。在我看來,名人代言的廣告應(yīng)該受到限制。
First of all, the celebrities, while receiving the handsome pay foradvocating some products, should be responsible for what they have said in theads for the credibility is priceless. We have heard of some cases about thefalse information in the ads and a number of stars have been accused by thecustomers for their misdeeds. What is more, the customers should become carefuland critical about the information they see in TV. It does no harm to thinktwice before buying the products advertised by the stars. Finally, thegovernment needs to tighten the control over the broadcasting of theadvertisement.
首先,名人在宣傳產(chǎn)品的同時也得到可觀的報酬,他們應(yīng)該對在廣告中所說的負責,因為廣告的信譽是無價的。我們已經(jīng)聽說了一些有關(guān)廣告中的虛假信息的案例,很多明星因其誤導(dǎo)而被消費者控告。另外,消費者對在電視上看到的信息應(yīng)該小心和批判。在購買明星代言的產(chǎn)品前三思而后行是百益而無一害的。最后,政府需要加強對廣告廣播的控制。
To sum up, the stars should be responsible when doing the advertisementand in the mean time, the consumers should be careful when shopping.
總之,明星在打廣告的時候應(yīng)該負責,同時消費者在購物時也應(yīng)該小心。
作者:大學(xué)生新聞網(wǎng) 來源:大學(xué)生新聞網(wǎng)
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